According to reports, perfume was the fastest growing expression of love this Valentine’s Day, with sales rising faster than flowers, the romantic’s fail-safe gift.
So, why is perfume proving so popular? As suppliers to leading brands in the perfume industry, we thought we’d look at what makes fragrance the perfect gift.
As writer Jeffrey Stepakoff once said: perfume is a cocktail of memories and emotion. Quite simply, fragrance speaks to us on a subliminal level with a great deal science behind how it influences its wearers.
Research has shown that perfume can stimulate the mind and stabilise and modify our emotional state. Scientists suggest there are four factors which compel us to buy a certain fragrance:
- Men are from Mars…
…and women are from Venus, at least where noticing perfume is concerned! Women are instantly drawn to the aroma of the scent, whereas men are more drawn to its brand and image.
- An emotional experience
Perfumes have time travelling properties, evoking either pleasant memories or suggesting a new improved version of the wearer.
- The perfect recipe
Love for a particular perfume is triggered by the ingredients. Scientists are still trying to understand whether we fall for the olfactory (smell) mix of ingredients, or for a single component that somehow finds its way to our heart and brain.
- First impressions count
And the final factor influencing our passion for a perfume is its image. The whole package is important: from advertising and celebrity endorsement to the shape of the bottle, its creative design and the closure used.
With decades of experience in the industry, we know how important it is to create a beautiful bottle that makes a lasting first impression!
Glass containers are the perfumer’s choice. Offering a unique set of qualities that materials like plastic can’t achieve, glass preserves the fragrance in its best condition and prevents evaporation for much longer.
Glass can be fashioned into interesting and creative shapes to contribute to the aesthetics of the overall product. It lends itself perfectly to printing and other surface finish techniques such as etching, base spraying or colour tinting. Glass not only looks beautiful but can help protect the perfume from exposure to light which can affect its life.
Then there’s the closure. Usually in the form of an overcap and used in conjunction with a fragrance pump, they offer an excellent opportunity to make any fragrance even more individual. Standard or bespoke, coloured, gold or silver metallised; all will add to the mystique of the product promised within.
So next time you’re buying perfume, make sure you check the ‘notes’ and choose a fragrance that will make the wearer feel fully dressed and confident and, of course, don’t forget how important the packaging is!
To discuss the perfect bottle for your fragrance, get in touch at roma.co.uk or call us on 01473 823279 for a chat.