Marks & Spencer have been a welcome and active user of Roma International’s range of standard fragrance bottles and skincare packaging for many years, however our relationship with the brand started with nail polish bottles as early as the late 1960’s. Since this time, although our expanding standard library of glass and plastic packaging has continued to be used for many M&S products, we are also well known to the brand for our capabilities in offering a bespoke design and tooling service, for which this project offered the perfect solution.
Glass has long been the preferred choice for fragrance packaging due to it giving the product a luxurious and high-quality feel. The brief for Autograph Infinite was a 2-dimensional concept board and we were asked to convey our interpretation of the shape they required for this unique glass fragrance bottle by means of a 3-dimensional model backed up with a realistic cost breakdown and the technical and commercial support required from today’s suppliers.
As a consumer’s first impression of the fragrance would come from the product’s packaging, it was important to consider all factors such as the shape, feel, weight, colour and branding required to the container and closure. Following our design and cost submission, along with proposal drawings, we were chosen to supply both the bespoke glass bottle and unique closure that reflected the style and vibrancy of the perfume.
The sales and development team conducted a series of consultations with M&S and their chosen filling company, to discuss all aspects and ensure that the vision they had for the packaging met the specifications and time-scales to launch required.
A foil design for the product name, to be applied to the graduated spray coating was proposed. We were able to match the specifications required and provide suitable samples and range boards to ensure customer expectations with regards to maintaining a consistent standard during production would be met.
For the finishing touch, working cap specifications were also discussed to a very detailed level including final weight, and inner and outer dimensions, to ensure a consistent fit whilst in the manufacturing environment and guarantee perfect presentation to the customer upon opening.
We would like to thank the brand and filling company for their positive approach and input into the project ensuring we were able to bring this unique and vibrant fragrance package to the market for them.